Quincy Auto Auction

Quincy Auto Auction is an independently owned and operated auction for over 30 years in the Quarry Hills area of Quincy, MA. With the rebranding of Quirk Auto Dealers mid-2025 (their parent enterprise), Quincy Auto Auction sought a comprehensive rebranding in order to align more with the parent enterprise's strategies, values, and core mission, as well as support the auction's shift to a fully-digital online presence.

R1 - Color influence from parent company, though moved to stick with their red in R2.

R2 - Color iteration shift.

R2 - Lettermark exploration and lock-ups.

R2 - Further lettermark exploration, color palette testing, and further lock-ups with lettermark logo.

R2 - Further exploration of the icon and how it arranges itself with type.

Final - Approved primary logos and their alternative lock-ups.

Mentioned by the client, the primary logomark (in Futo Sans) would be utilized most on dark backgrounds, therefore allowing for the exploration to take place with those requests in mind.
Secondary, tertiary, and B&W palettes accompany this deliverable with varying lock-ups in RGB and CMYK palettes for variety of application.